Difference Between Corporate video Vs TVC

Corporate videos have become the go to marketing tool for most big companies wanting to take their products to a whole new level. But there is still a misconception that a corporate video is an ad/promotional video.

There are certain differences between the two kinds of videos. While both are marketing/branding tools, advertisements and advertisement videos promote a service or a product. An ad is a luxury product for has now become one of the largest markets. An ad video is made to persuade the public to make a move to avail the product or service. This strengthens the call-to-action of a product many-fold. These videos are typically short and mostly for B2C products. Ad videos may be fiction as well as testimonial based. Spoken content in advertisements make a greater difference. Choosing words wisely may make a brand easily. Sometimes the message is subtle and implies a brand image to motivate trust in people. The absence of an ad of a product or a service now-a-days creates suspicion in the public.

Corporate videos are much different. While ads put more weight in words, corporate videos make visuals the core of the video. While words are important, visuals can inspire to gain loyalty. These videos are mainly to strengthen the company profile. Corporate videos generally target B2B industries.  A corporate video speaks about the history, mission, vision, premises, ethics, values or any other overall company information. It answers the “Why do we exist?” of the company.

So whereas an advertisement is great at showcasing a new product, service offering or event; corporate videos are great in helping the company appeal to their desired target audience, therefore creating a loyal group of followers for the company.

Canon Announces EOS R, It's First Full-Frame Mirrorless Camera

For years people were waiting for this phenomenal moment and today, it is finally happening! Canon has released its first full-frame mirrorless camera and lenses and people are psyched!

Speculations were made about full-frame mirrorless cameras by other renowned brands but no one saw it happening. And then, few months back, a rumor sprung about how Canon is taking this technology seriously. And they finally did it!

Both camera and lens system are names EOS R.

Let’s get down to serious details, shall we?

EOS R has a full-frame sensor which is of 30.3 megapixels. The sensor has an ISO ranging between 100 and 40,000. The camera consists of a segmented touch-screen along with an OLED electronic viewfinder. Other than that, the top of the camera consists of an information panel. Canon’s DIGIC 8 image processor and EOS R’s sensor are paired together.

Talking about the body of the camera, it is similar to a DSLR, only slender.

The intriguing factor, you ask? Canon has given us plenty.

EOS R does not follow the traditional controls that other Canon cameras previously functioned on. Settings like aperture can be set from the lens itself, thanks to the control rings that are installed for lenses alone. You can zoom in and out as well as manually focus with the dials present on the lenses.
What’s really catching everyone’s attention is when the camera is turned off and the lens is removed, the shutter automatically shuts itself and hence the sensor in the camera remains protected. A user has said, “It may sound pretty easy, but no other company has really done it. And I’m not so sure why.”
Now, let’s talk about EOS R lens system.

The lenses are:
1.    24-105mm f/4 L
2.    50mm f/1.2mm L
3.    28-70mm f/2 L
4.    35mm f/1.8 macro

The camera will come under the price range of $2,299. This price is for body only. The price will become $3,399 when a 24-105mm f/4 L is bought with it.

It will be up for sale from late October. Though, it is available for pre-order from 12th September.

Media Designs Showreel 2018

At Media Designs, we leave no stones unturned, we get excited at challenges and are adamant to find creative solutions to difficult problems.

Make a Stronger Impact through Creative Video Presentation at Auto Expo 2018

Corporate videos are a smart way to showcase your product in an engaging manner. This year, at the Auto Expo, display your worth using a compelling video.



Media Designs is a leading corporate video production house in Delhi. We are a dynamic team passionate about film-making determined to provide quality services to our clients.

Contact us today! Give us a call at 011-65789974, 9811090090 or visit us at www.mediandesigns.com

Once More, Media Designs commended in Gujarat

In the first week of November, 2017, we were given a new assignment by the team of Nagata. They had an event planned for Gujarat’s plant inauguration on 15th November and they needed two videos for the event. The first video was about the journey of Nagata group and the second one was a presentation video for the Gujarat plant.

Our team was determined to succeed in providing the video as per client brief. The work started as soon as the client brief was received. Proceeding towards the completion of the project we faced a few challenges on our way. One of the major challenges was that we had to deliver the videos in just 5 days in which we had to execute everything from script writing and shooting to editing. We had a strict deadline and to meet it, we had to work late hours and we had to shoot and edit the footage the same day.

The entire Nagata group was impressed by our deliverables. The MD of the Nagata group appreciated the efforts put in by our team and the videos delivered. We are grateful for the positive feedback.  

MASU BRAKES CORPORATE VIDEO GLIMPSE 2017

videos are a valuable way of Communicating Information. With attention spans dropping and the need to get larger amounts of information across in a shorter period of time, a well-placed Video can take your Presentation to the next level.

LightBox - A New Memeber in our Production Kit

We are pleased to announce the new addition to our production kit - Light Box. This Light Box is ideal to capture awesome product photography.