Growing Trends in the Video Production Industry of India

In this digital era, India’s dynamic video production industry is skyrocketing, fueled by a surge in digital content and technological innovations.

Be it the streaming giants or independent creators, in 2023 India’s video production market size rounded up to 2.5 billion USD. Upon further assessment, it was forecasted that the Indian market had been envisioned to reach a minimum of 4.4 US billion dollars with a compound annual growth rate(CAGR) of 12%. 

Let us have an overview of the video production industry and understand the growing trends and their significant impact on the global stage!

Comparison with the global video production market 

To understand the market trends of video production in India it is essential to understand the global market. Doing so gives us an idea of what both the markets have to offer and their unique characteristics.

 

Video production content types: Viewer preference and patterns

In the growing market trend, there are typically two forms of content that rule the market- one short form ranging under 10 minutes and long-form content above 10 minutes. While the audience’s preference varies from interactive and user-generated content with genres ranging from drama and comedy, and reality shows to educational videos; lately, short-form videos have been the choice amongst many.

The bite-size videos are more focused with a more personalized and immersive engagement. Knowing the watching patterns of the viewer makes the market grow and stay ahead in the competitive digital landscape.

Challenges and opportunities

Behind this growth of video production in India, a rough patch is hidden. Here are the challenges and the opportunities faced:

CHALLENGES

• Content overload
• Monetization
• Technological advancement
• Copyright and legal issues
• Audience fragmentation

 

OPPORTUNITIES

• Global reach
• Data Analytics
• Interactive content
• Brand Partnership
• Niche content
• Diverse revenue streams

Through this journey, we have seen that a strong community around content and video production helps the audience remain loyal hence contributing to the growth of the video production market in India.

Conclusion 
In conclusion, the video production market in India is beyond just growth rather it is leading towards a revolution in the creation and consumption world. With a diverse and dynamic landscape, fueled by technological advancements and evolving viewer preferences, the industry is ripe with opportunities for creators and marketers.

Upon embracing the positive growth, the video production industry in India continues to thrive worldwide.

Media Designs Showreel 2020

 Delivering with absolute diligence and ensuring 100% client satisfaction, Media Designs offers Corporate, Creative & Compelling Video Solutions. With over 21 years of experience in Media & Advertisement Industries ranging from Automobile, Lifestyle, Pharmaceuticals, Food & Beverages, Real Estate, etc., that are established all across the globe.  

Get in Touch:

www.mediandesigns.com​

info@mediandesigns.com, mediandesigns@gmail.com 

9811090090, 9873911115

Media Designs Fashion Reel 2020

 Lights, Camera, FASHION!

Frames & Footage that makes the Audience Fantasize your Product/Services

With Glitz, Glamour & Utmost Glee

Media Designs offers World-Class TVC solutions. 

Get in Touch:

www.mediandesigns.com​

info@mediandesigns.com, mediandesigns@gmail.com 

9811090090, 9873911115

Media Designs Drone Showreel 2020-21

 Everything is grand and at its best from the next level.
Media Designs drones delivering footage for larger than life video solutions.

When thinking of larger than life visuals, especially on screen.

Media Designs aims for the sky, literally!

With the best in the market Drone Cameras, we showcase the grandeur of your company and its establishment. 

Get in Touch:

www.mediandesigns.com​

info@mediandesigns.com, mediandesigns@gmail.com 

9811090090, 9873911115 

Difference Between Corporate video Vs TVC

Corporate videos have become the go to marketing tool for most big companies wanting to take their products to a whole new level. But there is still a misconception that a corporate video is an ad/promotional video.

There are certain differences between the two kinds of videos. While both are marketing/branding tools, advertisements and advertisement videos promote a service or a product. An ad is a luxury product for has now become one of the largest markets. An ad video is made to persuade the public to make a move to avail the product or service. This strengthens the call-to-action of a product many-fold. These videos are typically short and mostly for B2C products. Ad videos may be fiction as well as testimonial based. Spoken content in advertisements make a greater difference. Choosing words wisely may make a brand easily. Sometimes the message is subtle and implies a brand image to motivate trust in people. The absence of an ad of a product or a service now-a-days creates suspicion in the public.

Corporate videos are much different. While ads put more weight in words, corporate videos make visuals the core of the video. While words are important, visuals can inspire to gain loyalty. These videos are mainly to strengthen the company profile. Corporate videos generally target B2B industries.  A corporate video speaks about the history, mission, vision, premises, ethics, values or any other overall company information. It answers the “Why do we exist?” of the company.

So whereas an advertisement is great at showcasing a new product, service offering or event; corporate videos are great in helping the company appeal to their desired target audience, therefore creating a loyal group of followers for the company.

Canon Announces EOS R, It's First Full-Frame Mirrorless Camera

For years people were waiting for this phenomenal moment and today, it is finally happening! Canon has released its first full-frame mirrorless camera and lenses and people are psyched!

Speculations were made about full-frame mirrorless cameras by other renowned brands but no one saw it happening. And then, few months back, a rumor sprung about how Canon is taking this technology seriously. And they finally did it!

Both camera and lens system are names EOS R.

Let’s get down to serious details, shall we?

EOS R has a full-frame sensor which is of 30.3 megapixels. The sensor has an ISO ranging between 100 and 40,000. The camera consists of a segmented touch-screen along with an OLED electronic viewfinder. Other than that, the top of the camera consists of an information panel. Canon’s DIGIC 8 image processor and EOS R’s sensor are paired together.

Talking about the body of the camera, it is similar to a DSLR, only slender.

The intriguing factor, you ask? Canon has given us plenty.

EOS R does not follow the traditional controls that other Canon cameras previously functioned on. Settings like aperture can be set from the lens itself, thanks to the control rings that are installed for lenses alone. You can zoom in and out as well as manually focus with the dials present on the lenses.
What’s really catching everyone’s attention is when the camera is turned off and the lens is removed, the shutter automatically shuts itself and hence the sensor in the camera remains protected. A user has said, “It may sound pretty easy, but no other company has really done it. And I’m not so sure why.”
Now, let’s talk about EOS R lens system.

The lenses are:
1.    24-105mm f/4 L
2.    50mm f/1.2mm L
3.    28-70mm f/2 L
4.    35mm f/1.8 macro

The camera will come under the price range of $2,299. This price is for body only. The price will become $3,399 when a 24-105mm f/4 L is bought with it.

It will be up for sale from late October. Though, it is available for pre-order from 12th September.

Media Designs Showreel 2018

At Media Designs, we leave no stones unturned, we get excited at challenges and are adamant to find creative solutions to difficult problems.