Using corporate videos in your e-mail
newsletters can add better engagement than simply send a text mail. Through the
inclusion of videos in e-mail increase the consumer awareness towards the
company. If it is done suitably, it can work like a sales person.
It is very easy to add addresses
in your e-mail list. However, people open your e-mails or not are another
matter entirely. According to marketing research adding videos in your e-mail
increases the 50% chance to engage the viewer attention.
Obviously, using video can make a strong effect on consumer
behavior. It can increase the opening response and click- through rates
substantially. By integrating videos into e-mail campaigns, it can bring a level
of engagement that text cannot. Using video also creates a warm loyalty, trust
and engagement towards the companies.
So how your video gives the
impression? Below are a few ideas that can help you to make amazing videos.
Keep the video crisp & short – While people checking their e-mail usually
don’t have the time to watch 8 - 10 min. long video, people love to watch
short, crisp and informative content videos. So your first priority while
making these videos should make them crisp & short.
Informative & Engaging content – People
love to watch informative & entertaining videos, so you have to make it
lively & interesting videos. Hiring a video production company can help you
to make interesting videos if you are the newcomer in that context.
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