The script is the most important part of any corporate video. It’s the engine that drives the whole process. A well written script with good visuals accelerates your corporate video to the top level. On the other hand, if you have very good visuals, but got a thin script, then it probably ruin your corporate video.
A perfect script is where your target audience starts to listen at the beginning and there is an inherent smooth flow in the script that just keeps them listening and listening and listening.
So, preparing a good quality script will allowing you to deliver your message in the most effective way.