Thursday, April 24, 2014

Corporate Video Tips - Script Writing & Editing

The most important part of any corporate video is script writing. A well written script is the key of success of your video. It’s an engine that drives the whole process of your video. A perfect script is where you enhancing your message to target audience smoothly. The first phase of any video production is script writing. Besides of this fact, script writing is as difficult as it is important, and it’s a hard art to master!

Script writing is a thought process that merges all parameters like purpose, concept, process etc. of your video. Making a great script can charm your video quality effectively. Before writing a script, you must consider the all parameters of desired video. You should answers the following questions first, before writing a great script. 

  • What is the purpose of your video?
  • Where you wish to showcase the video?
  • Who are your target audience?
  • What are the major points to be highlight in the video?
  • What are the takeaways of the video?
  • What should viewers learn from this video?
By answering these questions, you are able to write great script that makes your video awesome.

Note – after writing the final script, you must share the script to your renowned customer before the shoot. Because, many times customer also add his/her views & suggestion in given script.   

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