What is the ideal length of your Corporate Video

There is no ‘right’ answer to tell the exact duration of corporate video because it depends on the context of the video. It should be as long as it takes to deliver your message to your intended audience.

On the one hand we are told videos are getting shorter. Viewers want us to get to the point. On the other hand people want to be entertained and informed. But it’s a real challenge for any video production company is to make a short, informative & engaging video. 

For convenience, we share different video formats & their average duration.  

• Corporate Overview Videos – 2 to 3 minutes.
• Online Promotional Ads – 15 and 30 seconds
• Product or Service Promotions – 60 to 90 seconds.
• Customer Speak & Testimonials –  1 to 2 minutes
• Recruitment Videos – 1 to 2.5 minutes
• Content Marketing – 1 to 5 minutes (depending on the subject)
• Viral Videos – 45 to 90 seconds.
• Case Studies Video – 2 to 5 minutes.
• Funding Videos – 90 seconds to 2 minutes.
• Training Videos – 2 to 30 minutes.
• Product or Demos Videos- 90 seconds to 3 minutes
• Product Reviews – 1 to 3 minutes
• Event Videos – 3 to 60 minutes