What Makes A Good Corporate Video?

A good corporate video engages the audience with the brand. It offers new perspectives, share information & most of all engages the audience. A good corporate video reflects & projects the brand & will help to solidify your relationship with new & existing customers.

It is never a catalog. And, it is not a promotional advt. either. It is absolutely one way. A good video produces after production team puts its best effort to forward your message, with the highest possible company values & way of life.

A good corporate video is like by everyone, from the production line to the conference room & every body is proud to watch & share. 

That’s what we make for you. It’s time to digital world, start thinking about growth—time to put those thoughts into pictures, words, music —time to go ahead.

What is the ideal length of your Corporate Video

There is no ‘right’ answer to tell the exact duration of corporate video because it depends on the context of the video. It should be as long as it takes to deliver your message to your intended audience.

On the one hand we are told videos are getting shorter. Viewers want us to get to the point. On the other hand people want to be entertained and informed. But it’s a real challenge for any video production company is to make a short, informative & engaging video. 

For convenience, we share different video formats & their average duration.  

• Corporate Overview Videos – 2 to 3 minutes.
• Online Promotional Ads – 15 and 30 seconds
• Product or Service Promotions – 60 to 90 seconds.
• Customer Speak & Testimonials –  1 to 2 minutes
• Recruitment Videos – 1 to 2.5 minutes
• Content Marketing – 1 to 5 minutes (depending on the subject)
• Viral Videos – 45 to 90 seconds.
• Case Studies Video – 2 to 5 minutes.
• Funding Videos – 90 seconds to 2 minutes.
• Training Videos – 2 to 30 minutes.
• Product or Demos Videos- 90 seconds to 3 minutes
• Product Reviews – 1 to 3 minutes
• Event Videos – 3 to 60 minutes

Corporate Video Tips - Script Writing & Editing

The most important part of any corporate video is script writing. A well written script is the key of success of your video. It’s an engine that drives the whole process of your video. A perfect script is where you enhancing your message to target audience smoothly. The first phase of any video production is script writing. Besides of this fact, script writing is as difficult as it is important, and it’s a hard art to master!
 

 

Script writing is a thought process that merges all parameters like purpose, concept, process etc. of your video. Making a great script can charm your video quality effectively. Before writing a script, you must consider the all parameters of desired video. You should answers the following questions first, before writing a great script. 

• What is the purpose of your video?
• Where you wish to showcase the video?
• Who are your target audience?
• What are the major points to be highlight in the video?
• What are the takeaways of the video?
• What should viewers learn from this video?
  

By answering these questions, you are able to write great script that makes your video awesome.


Note – after writing the final script, you must share the script to your renowned customer before the shoot. Because, many times customer also add his/her views & suggestion in given script.   

Snapshot of our latest production shoot

yappi, just crossed another milestone @ PRF

Corporate video shoot for textile industry

Media Designs recently shoot a corporate video for U.P largest fabric manufacturing unit "Weavetex" at tronica city. In this film our team captured the whole process of making fabric from yarn. 

This film has been produced as a tool for export oriented market. This video also showcased at Germany Heimtextil in jan 2014.

You can also view this video by clicking below link

Corporate video for textile industry